Welcome to The San Luis Rey AVA

At Fallbrook Wine Tours, we curate elevated vineyard experiences rooted in the emerging San Luis Rey AVA of North County San Diego.

Founded by lifelong Fallbrook residents with deep ties to the region’s agricultural and hospitality communities, our mission extends beyond wine tasting — we are committed to positioning Fallbrook as a nationally recognized boutique wine destination.

As the founders of the Fallbrook Wine Festival, we actively support and promote the growth of our local wine industry by bringing together wineries, hospitality partners, and the broader community under one unified platform.

We partner directly with estate wineries, luxury hotels, and corporate clients to deliver structured, premium wine country experiences that reflect the character, quality, and growth of our region.

Through professional transportation, curated culinary pairings, and hospitality-driven execution, we operate as an extension of the properties and brands we serve.

Our focus is simple:

• Elevate the guest experience

• Support local wineries and producers

• Create sustainable economic growth within our community

• Deliver consistent, high-level hospitality execution

Fallbrook Wine Tours is not simply a tour company — we are a regional hospitality partner committed to advancing the San Luis Rey AVA as a premier coastal wine destination.